MONTRÉAL — A survey conducted by Pomerleau, in conjunction with Leger, highlights the general public’s perception of the industry and is guiding the company towards initiatives aimed at tackling the labour shortage.
According to the survey, which was carried out over the summer, 90 per cent of respondents believe construction is essential to economic development; 74 per cent believe you need to be physically strong to work in construction; 64 per cent think it’s still hard for women to work in the industry; 56 per cent would recommend working in construction to their children or relatives; and 55 per cent believe the sector offers attractive prospects to young people.
“We need to make sure construction trades become attractive career choices for as many people as possible. We need to restore the construction industry to its former glory. We have a responsibility to help people discover its most attractive features,” says Philippe Adam, Pomerleau’s CEO, in a statement.
“Construction is an industry made up of passionate people who are determined to make a positive difference in the lives of communities. At the end of the day, society needs modern infrastructure such as housing, hospitals, schools and sustainable modes of transportation.”
Pomerleau has embarked on several initiatives it states will help tackle some of the issues such as PX3, a state-of-the-art training centre, and an internship program .
In 2025 it plans to launch campaigns in partnership with the Commission de la construction du Québec promoting trades and raising awareness of healthy workplaces.
It will also have more than 30 per cent of donations and sponsorships dedicated to initiatives aimed at increasing the number of women, young people and Indigenous communities in the industry, such as: , a support Fund for the Groupe Génie au féminin de l’Université de Sherbrooke, and W.
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